A MARKETING BANDAGE
Once we helped BIDMC secure the Red Sox partnership, we focused on creative. The focus of the campaign has been the iconic baseball with a custom BIDMC bandage affixed to it. The image became so popular that BIDMC commissioned actual bandages to match our design.
OUT OF THE PARK
Much of campaign consists of street banners, posters and billboards around Fenway Park, which are seen by an audience of nearly 40,000 people during each home game. We also created a 30-second spot that plays on Fenway’s jumbotron.
(ON) LINE DRIVES
AN INTEGRATED DIGITAL AND MEDIA STRATEGY, which included online banner ads and print ads, raised awareness for BIDMC beyond the ballpark.