BUILDING A BETTER WEB PRESENCE
Once the brand positioning was established, we applied it to a new website. While leveraging LEWA’s existing corporate look and feel, we made adjustments to fit with the new messaging tone we set for LEWA Process Technologies.
INJECTING LIFE INTO LEAD GEN
The new messaging was also used as a foundation for all marketing efforts. A multi-media campaign strategy was implemented that took advantage of print and digital to drive qualified leads. Assets, including webinars, white papers and Process Evaluations, were promoted via LinkedIn Sponsored Updates, content syndication programs and email marketing to raise awareness and nurture prospects.