Paid Search Specialist
The Paid Search Specialist position is vital to our digital and paid media services at COMM. This role requires a minimum of 2 years of paid search experience. The Paid Search Specialist is expected to own paid search strategy, execution, and performance for assigned accounts, including strategy, daily optimizations, and reporting/analysis.
The ideal candidate should be comfortable working in a fast-paced environment, managing paid search deliverables across clients, and serving as the paid search lead for assigned clients. The Paid Search Specialist should continuously seek to improve campaign performance and leverage emerging trends and tactics.
This role will closely partner with our paid search team and the digital department, including our analytics, social, and SEO teams. On assigned accounts, we expect our paid search specialists to be knowledgeable of our client’s industries and their specific products/services to best align our paid search efforts to their desired outcomes. Understanding our agency’s perspective on paid search and our processes is key to success in this position.
In the Paid Search Specialist role, you must be:
- Curious: Doesn’t settle for the status quo, always looking to improve paid search performance.
- Nimble: Be able to get up to speed on a project quickly and always deliver on time.
- Proactive: Ask questions, wonder what if, and challenge the expected.
- Passionate: We care about the work we make but also who we’re making it for. We follow up to make sure the work is working.
- Detail-Driven: Details aren’t small. They can make or break an entire project. We hold ourselves to the highest standards.
- A Team Player: We pride ourselves on being fun to work with so that people look forward to working with us—both outside and inside the agency.
Responsibilities:
- Paid search management and optimizations for assigned accounts
- Daily monitoring of paid search accounts for performance
- Budget pacing for assigned accounts to ensure optimal spend for campaigns
- Regular analysis and reporting focused on paid search performance for accounts, including specific recommendations and new opportunities for improvement
- Completing assigned tasks on time and ensuring high quality
- Developing paid search strategies for assigned clients, working closely with the digital and strategy teams to ensure the strategy and tactics align with overall client goals
- Leading paid search discussions with clients, including presenting strategy, performance highlights, and reporting to demonstrate success
- Prioritizing projects and meeting strict deadlines
Qualifications:
- 2 years of agency experience in paid search
- Daily management of campaigns on Google and Bing
- Google Ads Certification (Search)
Additional desired skills:
- Paid media experience across other channels such as paid social, display, or programmatic
- Familiarity with budget pacing tools
- In-depth experience with Google Analytics 4 and Google Tag Manager
- B2B lead generation experience
About COMM
COMM is a strategically minded, creatively fueled marketing agency. We have digital in our DNA. Results in our hearts. And we’re passionate about creating stories that express who our clients are at their core while connecting with their most coveted audiences.
Whether it’s B2B or B2C, for us, it’s about stirring the emotions of the human on the other end of your message. That’s how we inspire action. You could call it a “philosophy,” but really, it’s science.
Interested? Send your résumé and cover letter to careers@commcreative.com.