industry insights
Thought leadership content. Made for you.
The Challenge of Being the Challenger Brand
In recent years, brand marketing has begun using brand archetypes to help spark conversation about the qualities of brands, the motivators, and the mindsets. The label that is potentially growing the fastest during this rise of brand development and individuality is that of the Challenger Brand.
The Future of Responsive Search Ads in 2022
Effective June 30, 2022, responsive search ads will be the default ad type for search campaigns within Google.
Influencers, Ambassadors and How to Tell Them Apart
Social influencers have become big money – they make it and earn it for the companies that contract them. What does it all mean when your brand wants to partner with a big-name outsider?
INBOUND insights: CommCreative’s top takeaways from HubSpot’s 2021 conference
The marketplace is becoming more crowded. Customers and users are smarter and more selective than they have ever been. Marketing channels and ways of working seem to proliferate by the day. How can your brand stand out from the noise, and how can you win and retain customers?
How the recent Apple iOS15 update will affect advertisers
With Apple’s latest update comes increased protection for users – this time with a focus on email and increased visibility into tracking.
TechTarget and CommCreative: A Match Made in Marketing Heaven
Buyer intent tools seem like the perfect way to turn curious prospects into real leads, but sometimes the data collected can be overwhelming. That’s why CommCreative teamed up with TechTarget to dissect the complex intent data to make it actionable for our clients.
What Senior Living Owners and Operators Need to Know About Today’s Marketing Environment
Senior living communities have been through more upheaval in the past year than almost any other industry. Concerns of health and safety for loved ones still linger. So how do you market a senior living space in the face of these new challenges?
Real Answers: Pros & Cons of Filming With Animals
CommCreative’s very own Creative Director, Carter Kasdon, sits down with the Founder/Executive Producer of Bucko Production Partners, Jim Buckley, to discuss the industry-wide rule of staying away from working with kids and pets. Learn about...
CommCreative Wins 2X at 2021 Hermes Creative Awards
The Hermes Creative Awards honors outstanding achievements in the communication, advertising, and marketing industries. With more than 200 different categories, the Hermes Creative Awards has become a leading competition for professionals involved in the conceptual, writing and design phases of digital and print marketing mediums and platforms.
The Tips That Shape Our Creative Team
As a creative in advertising, you’re bound to work with plenty of different creative directors throughout your career. Each one will have their own style of teaching, guiding and providing feedback, some in a far more constructive way than others. Occasionally, they will fork over some nugget of wisdom that will from that point on live in your creative brain rent-free, popping up the moment you get stuck on a project. Typically, these gems would be shared huddled around mockups pinned on a wall, but since we’re remote, they’re in a blog. Here are some of the top tips rattling around in the minds of our creatives.
Real Answers With Andrea Ellen, Principal at AE Communications
CommCreative sits down with senior living industry insider Andrea Ellen to hear her perspective on the evolving decision-making process for those moving to a senior living community during and post-COVID-19. Learn how senior living owners and operators are shifting their messaging, strategy and brands to be more relevant in today’s climate.
How Social Marketers Use Data on Facebook
Erica Shubin, CommCreative’s Senior Social Media Strategist, gives you a peek under the hood of Facebook advertising.
Real Answers With Esther Tetreault, Founder/Owner of Trillium Brewing Company
For Women’s History Month, CommCreative’s own Joanna Bittle sparks an important conversation with Owner of Trillium Brewing Company, Esther Tetreault. Find out how Esther made her mark on a male-dominated industry and why she attributes a lot of that success to a steadfast value system.
Apple iOS14 update and its effect on advertisers
Learn what the update means to the user, the marketer and the future of tracking on Apple devices.
The Prosperous Road Ahead
Nine months ago, the phrase “business as usual” felt like a pipe dream. We have all endured challenges that no one could have prepared for. The methods we have adopted to overcome these unforeseen troubles have reshaped the way we live, work, communicate and do business. So much so, that this so-called “new normal” has been implemented into the lifeblood of many businesses without an expiration date.
Real Answers With CEO of One Door, Tom Erskine
This year, the way we shop needed to change, for obvious reasons. Limited inventories, changing consumer purchasing behaviors and fluctuating demand played significant roles in altering the baseline of our typical shopping experience. To discuss the current state of retail and the impact of COVID-19 on the industry, we spoke with Tom Erskine, CEO of One Door, a leading provider of merchandising software.
Latest Google Analytics Changes: Get Your Answers Here
Hello, data devotees. You’ll be glad to know Google Analytics continues to win "best in show" when it comes to website tracking, and it keeps its top spot by continuing to improve and enhance its features.
CaringKind is there for those with memory loss. And so are we.
CommCreative has been delivering concepts and strategies for senior living organizations for more than 20 years. It’s one of our core agency verticals and an area in which we love to work because it truly allows us to “think with our...
Real Answers With Global Marketing Manager of RSA Conference, Jessica Porter
Seven months ago, our entire world went virtual. And as a cybersecurity conference averaging about 43,000 attendees each year, RSA Conference’s only option was to transition to an all-digital conference.
Giving Zoom the Production Credit It Deserves
We all know that consumers are far less likely to spend during a recession. So it only makes sense to say it’s not very prudent to spend money advertising to them.
Why advertise during a pandemic?
We all know that consumers are far less likely to spend during a recession. So it only makes sense to say it’s not very prudent to spend money advertising to them.
How does your brand look with a mask on?
This is a wild new world we are living in, and COVID-19 doesn’t appear to be leaving us anytime soon. So, it looks like we all have to accept that masks will be a key part of our wardrobes. And your brand is no different.
Housecleaning Your Way to Better Marketing
Your website is the engine of your digital marketing activities. As such, it’s important to keep it well-tuned and oiled. For this week’s post, I’ve focused my checklist on website performance and user experience.
Housecleaning Your Way to Better Marketing
If COVID-19 has put your marketing in a bit of a holding pattern, it’s time to get to work. And this week, that work comes in the form of Search Engine Optimization (SEO).
Real Answers for Marketing Maintenance
If your marketing is in a COVID-19-induced holding pattern, now is the ideal time to do a little housecleaning. And we don’t mean your floors. (Although, if your floors are anything like mine, you should get to those soon.)
CommCreative Named Agency of Record for Beyond Identity
Integrated Marketing Agency Recognized for Award-Winning Website Design Work
Marketing in an All-Digital World
The latest major shift we’re seeing on the strategy side is a halt on new prospect pursuance. Many companies are pivoting strategies to instead secure their house, starting with the protection of existing revenue, followed by the growth of their current customer base.
Marketing in an All-Digital World
As we continue our conversation on marketing in an all-digital world, one topic at the forefront of our clients’ minds is how marketing can best support sales. The reality is, physical industry events may not occur for quite some time.
Marketing in an All-Digital World
I recently had the pleasure of participating in a panel discussion with industry thought leaders, Amanda Bohne and Megan Heur, talking about today’s sudden, new reality and its impact on marketing.
Words (and Pictures) Don’t Say Enough
Over the past few weeks, brands have struggled with what to say. After the coronavirus took hold, there was an awkward pause. And companies felt they had to fill the space with … something. Don’t get me wrong. It’s not an easy space to fill. And as a marketer, and a person, I do hate awkward silences. Plus, business has to move forward, right?
When the World Changes, Search Behavior Changes
The world has changed quite a bit over the past two months, and with that, so has Google and Bing’s paid search listings. Years’ worth of testing, optimizations and adjustments may become irrelevant as search behaviors change to reflect the new normal.
Flooring America - Staying Ahead of the Curve
Businesses across the world have been feeling the devastating impact of the COVID-19 crisis over the past few months. No industry has seen anything quite like this in a very long time, if ever. Still, there are opportunities for brands to provide...
Real Answers for Surreal Times
The past ten weeks have felt incredibly surreal, both personally and professionally. The sudden shift to operating in a virtual world has changed the way we consume information, interact with others and even make critical business decisions. This...
