creative showcase

Guiding a global giant through a rebrand



Guidehouse, one of the world’s largest consulting firms, has been growing and evolving rapidly. They needed their messaging to keep up with that growth and clearly communicate what differentiates them from other firms: their ability to tackle the world’s toughest challenges and their unique approach to problem-solving, which brought together teams with public sector and commercial sector experience.

Our task was to refresh the brand through both messaging and visuals, inspired by their new tagline, Outwit Complexity.

Navigating a new look and feel

Based on the new tagline and our campaign manifesto, we set about creating a look that reflected Guidehouse’s ability to help their clients navigate through the most complex terrain.

Bringing their new look online

The homepage is the primary venue for telling the Guidehouse story, so it was important to give it a complete refresh. We added large amounts of white space, leveraged new brand elements and reduced the amount of copy to make the content more engaging and easier to digest.

Making some noise

We launched the rebrand in grand style: static and video-based takeover ads on major business publications like the Wall Street Journal and Bloomberg, as well as more targeted campaigns to some of Guidehouse's key verticals and audiences.



Expanding the story

The new brand has been extended throughout Guidehouse to ensure consistency. Email, presentations, white papers and every other piece of collateral have been harnessed to enhance and add to the Guidehouse story.