Take control of your tech. On a global scale.
Oomnitza is an enterprise technology management provider that helps organizations simplify their entire technology ecosystems and easily create new, custom workflows for processes like onboarding, offboarding, and audit readiness. While Oomnitza had a great product and was gaining market share, they wanted to increase their presence on a global scale with a revamped brand identity.
Our Approach:
Let simplicity tell the story.
Since Oomnitza helps IT teams streamline their tech stacks, we built a brand and creative platform around the idea of simplicity. Starting with the logo mark, we transformed the two O’s from the company name into an infinity symbol to represent the infinite power users have over their tech.
Not just streamlined. Sophisticated.
We then expanded the logo into a visual approach that incorporates white line artwork, showing the transformation from a complex scribble into a simple geometric shape, which we used across the website design, social assets, and other channels. We also carried the simplicity ethos into the color palette refresh. To elevate the brand visuals, we implemented a red-and-black duotone photography treatment for a more sophisticated look that’s still clean and approachable.
