A major rebrand for a consulting giant.
Guidehouse, one of the world’s largest consulting firms, has a unique ability to tackle some of the world’s toughest challenges by bringing together teams that have public and commercial sector expertise. But, as the company’s grown and evolved, they needed messaging that keeps up clearly and communicates their differentiators.
Our Approach:
A new look, launch, and collateral.
With a messaging and visual brand refresh inspired by their new tagline, Outwit Complexity, the new look and feel mirrored Guidehouse’s ability to help their clients navigate through the most complex terrain.
An evolved web identity? Check.
The homepage is the primary venue for telling the Guidehouse story, so we carried the new look and feel to their website by incorporating a lot of white space, leveraging new design elements and copy that’s easier to digest.
WSJ, here we come.
In grand style, we launched static and video-based takeover ads on publications like The Wall Street Journal and Bloomberg, as well as more targeted campaigns to some of Guidehouse's key verticals and audiences.
To ensure consistency, presentations, white papers, and every other piece of collateral have been harnessed to enhance and add to the Guidehouse story.
